Google has officially blessed their Maps API (in classic Google style, as a Beta) for public use by any non-profit website. They also reserve the right to include advertising on the map at any point. I’ll say it again: those are smart folks.
As soon as they can figure out how to sell it, Local text search + Adsense is going to be a huge revenue generator for Google. But wait until there are dozens of cool apps/sites out there built on the Google Maps API, all now serving up local ads on the maps! Cool app, relevant, and VERY valuable. Everyone wins–Google, the developers, the advertisers. Just brilliant from a business perspective. The hard part, methinks, is teaching the local plummer or mom-and-pop bakery shop to use AdSense.
And today I discovered a new killer local app built on Google maps: Bus Monster. This Seattle site will tell you the closest bus stop, all of the routes, and how far away (in minutes!) the bus is to that stop. Love it.
I may be late to the game, but I think I’m buying google stock.